Ten-year strategy of the Lancia brand name

Lancia’s strategy to offer cars outside Italy from 2024 is currently in force, and now the head of this brand name, Luka Napolitano, has actually provided his ten-year strategy to Stellantis CEO Carlos Tavares, Automotive News Europe reports.

According to the news, as a premium automobile maker under the Stellantis brand name, Lancia pursues success rather of volume. Napolitano included that they are dealing with that objective, while discovering the ideal procedure. Obviously, that standard is Mercedes-Benz.

Lancia SUV
Ten-year strategy of the Lancia brand name, Lancia SUV (source: Lancia)

” I’m not stating we wish to combat Mercedes, that would be ignorant, however that’s an example we wish to replicate,” Napolitano informed Automotive News Europe.

Although not clearly discussed, Lancia’s claim appears to be determined by Mercedes in regards to concentrate on electrification. The preliminary target is Europe, with Germany and France leading the offensive. This is since the shift to electrification is the fastest in both nations, and other countries such as Spain, Belgium, Austria and the Nordic nations are next on the roadway.

” We will be assisted by our aggressive electrification method and our concentrate on market sections that are really strong in Europe,” Napolitano described.

Napolitano’s technique consists of the objective of having 100 Lancia outlets in Europe in about 60 cities. These outlets will be shown Stellantis brand names. The Italian brand name is likewise attempting to enhance its online channels. “My objective is to make it possible to purchase an automobile with simply 3 clicks,” stated Napolitano.

As for the brand-new designs, the compact crossover will get here in 2026, followed by the compact hatchback in2028 Both lorries will be completely electrical. The brand-new Ypsilon 2024, hybrid and electrical, is likewise coming.


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